Sweet in Spirit and Fresh in Attitude!
Fruit of the Loom a fresh collection was inspired by YOU.
You're anything but boring and your underwear doesn't have to be either! That's why every Fruit of the Loom a fresh collection garment is designed to bring you a fun, super cute look with the best fit and quality at an affordable price.
Together, we can help junior shoppers everywhere break-free from their much too-basic underwear drawers! :)