a fresh collection

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About Us

Sweet in Spirit and Fresh in Attitude!

Fruit of the Loom a fresh collection was inspired by YOU.

You're anything but boring and your underwear doesn't have to be either! That's why every Fruit of the Loom a fresh collection garment is designed to bring you a fun, super cute look with the best fit and quality at an affordable price.

Together, we can help junior shoppers everywhere break-free from their much too-basic underwear drawers! :)

Happy Shopping!