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Privacy Policy

Privacy Policy

WWW.SHOPFRUIT.COM Privacy Policy Last Updated February, 2010

www.shopfruit.com (the “Site”) is owned and operated by Ariela-Alpha International (“AAI”), a licensee of Fruit of the Loom, Inc. (“FOTL”). FRUIT OF THE LOOM and FRUIT OF THE LOOM cluster design trademarks are owned by Fruit of the Loom, Inc. and used under license.

This Privacy Policy applies to personally identifiable information we collect on the Site. Your use of the Site is subject to this Privacy Policy. Please read this Privacy Policy carefully to understand how we treat information collected on the Site. This Privacy Policy may change from time to time, so please check back periodically.

Privacy and Security

It is important to us that you feel confident about the security of the Site and the privacy of the information you provide to us. Questions regarding this statement should be directed to: info@shopfruit.com.

AAI maintains commercially reasonable safeguards to ensure the security, integrity and privacy of personally identifiable information submitted to the Site, and we periodically review and update security measures in light of current technologies.

Information We Collect

Although a significant amount of the Site is available without registration, in order to take advantage of some of the Site's features, you will be asked to provide personal information. This personal information will be collected at various pages on the Site, such as the general registration page and pages that allow registration for various services including:

  • registration for surveys, sweepstakes, contests or promotional events
  • email newsletters and information about our products and services
  • other communication forums, such as bulletin boards
  • purchasing and shipping our products

Personal information collected on these pages will include your first and last name, email address, phone number, address, company name, your position, company size, primary industry, and other similar information. Providing this information is optional, but failure to do so in some cases will limit the services available to you. In addition, you may choose to provide AAI with personal information if you contact us by email to info@shopfruit.com. AAI will treat any personal information received at this email address with the same privacy standards as information sent through registration pages on the site.

How We Use Your Information

We may combine the personally identifiable information you provide AAI with other information about you that is available to us, including information from other sources. Except as described below, AAI does not rent, sell, or trade any personally identifiable information.

AAI may choose to use your information to do any of the following:

  • provide newsletters and information about our products and services
  • notify you of promotions and special offers
  • respond to your inquiries
  • compile anonymous, aggregated information that is useful to develop new features for our visitors, improve the content and navigation of the Site, analyze trends and statistics, and ensure our Site remains relevant to your needs
  • monitor and improve online services
  • personalize our products and services
  • develop new products and services
  • prevent illegal or improper activity related to the Site
  • notify you of changes to this Privacy Policy, or to other policies or terms that may affect you and your use of the Site
  • create user/customer profiles
  • confirm billing and shipping information

Only our employees and employees of our independent contractors, third party service providers and affiliates with a need to know will have access to your information and only for the purposes identified above.


Now and then, FOTL or another company selected by AAI, may offer you the opportunity to participate in customer satisfaction, store improvement, or other business-related surveys. You may be asked to provide certain membership information to participate. All surveys are optional.


Put simply, a cookie is a small piece of information that Web sites use to remember information about user connections. AAI uses a randomly generated cookie which contains no personally identifiable information and allows you to navigate and use the search capabilities of the Site.

You can choose to disable cookies by deselecting that option under browser preferences. When you disable cookies, you can still browse the Site. Be warned, though, disabling cookies can also interrupt audio and cause breaks in navigation, reducing the functionality of the Site. AAI takes no responsibility for determining if your browser settings allow the storage of cookies on your computer or elsewhere.

Usage Tracking

The Site's database tracks the traffic throughout the Site and automatically collects Site usage information from you when you visit the Site, such as IP addresses, browser types, operating systems, domain names, access times and referring website addresses. This information is used to compile overall statistics and is not recorded at an individual level. The statistics help us decide which products and services best serve our members and guests.

Aggregate Information

AAI uses aggregate information from demographic surveys and traffic patterns to customize the Site. State-of-the-art comparison technology allows us to use this information to make recommendations to individual members based on previous traffic patterns and purchases.

The Site uses information only on an aggregate level and does not track information about individuals.

Sharing Information

Aggregate information may be shared with partners third party service providers to plan advertising or promotions. We do not share any individual information with third party service providers.

The Site has strict guidelines requiring all third parties to keep and treat any shared personally identifiable information confidential in accordance with this Privacy Policy.

We may also disclose your information in connection with any merger or consolidation with, or sale of all or substantially all of our assets to a third party, provided that such third party agrees to comply with this Privacy Policy. In the event AAI sells its assets, including its database, your personal information will be transferred to the purchaser.

Electronic Mailings

We communicate with you to provide information about our company, products and services that you have requested. We will also send you valuable information and offers related to AAI products and services. At any time, a member of you may choose not to receive further electronic direct mail by following the instructions at the bottom of each email you receive from us.

Links to Other Sites

This Site may contain links to third party websites that are provided for your convenience. AAI does not endorse and is not responsible for the privacy practices or the content of such websites. We recommend that you review the privacy policies and terms of use that govern those websites when you visit them.


The Site is directed towards adults. AAI does not knowingly collect information from children under the age of 13. Children under the age of 13 should not use this Site or submit information to us.

Contents of Disclosure

It is the company’s policy to comply with all applicable laws relating to its supply chains and the company has procedures in place to evaluate and address risks of human trafficking and slavery. As part of periodic routine audits of suppliers, the company verifies compliance with its standards against human trafficking and slavery in its supply chains. The company’s suppliers have confirmed that materials incorporated into the product comply with applicable laws against slavery and human trafficking in the countries in which they are doing business. The company’s employees and business partners are aware of the appropriate action to take in the event that a supplier does not meet company standards regarding slavery and trafficking, and ongoing training is conducted for company employees and management who have direct responsibility for supply chain management.

Review and Correction

We try to keep information about you accurate and current. If, however, you find errors or inaccuracies in your information, or if your contact information changes, please let us know by sending us an e-mail at info@shopfruit.com, and we will update your information upon request.

Changes to this Privacy Policy

We will occasionally update this Privacy Policy. If we make changes to our privacy policy, we will post updates on our website and will also revise the "last updated" date at the top of the Privacy Policy. For material changes to this Privacy Policy, we will notify you by placing a prominent notice on our Site. We will not materially alter the use of your personally identifiable information without contacting you directly and seeking your affirmative consent.

Contact Information

Further Questions about our privacy policy can be sent to info@shopfruit.com.


All purchases made from this site will be processed by www.paypal.com. AAI uses PayPal because we believe it is a commercially safe and secure website for processing credit card information and other personal data, but takes no responsibility for PayPal’s use of your personal information. We recommend you review PayPal’s policy before submitting any personal information to that site.